Highlights from the First Half of 2025

NOVA Day 2025: A world shaped by AI – what’s our move?

For the third year in a row, NOVA Consulting Group brought together leaders, technology experts, industry professionals, and decision-makers to explore how technology is shaping society for NOVA Day Oslo. This year’s theme – perhaps unsurprisingly – was AI.On April 2nd, we gathered 200 participants at Hotel Bristol in Oslo for an event that sparked bold questions and lively debate: Is it typically Norwegian to settle for mediocrity? Would NVIDIA have survived in Norway? And does AI suffer from a positioning problem? These were just some of the topics our expert speakers explored at NOVA Day 2025. Watch a recap of the day in this short film.

If you missed it in Oslo there is still a chance to join us for NOVA Day in Stockholm on October 2nd for another day of inspiration, insights and information. We are bringing exciting speakers like Nathalie Nahai, Konrad Bergström, Nic Staeger, Patrik Stoopendahl, Malin Sundström and Tobias Brandt to the historic stage of Södra Teatern to share their views on the topic Persuasive Tech and Human Behavior.

Digital transformation in the public sector is essential to meet the needs of the future

That’s why we at Nova Consulting Group are proud to have been selected – together with Experis Norway as providers of digital services to Utdanningsdirektoratet (The Norwegian Directorate for Education and Training and Bufdir (The Norwegian Directorate for Children, Youth and Family Affairs) Through this strategic partnership, we combine deep technological expertise with strong delivery capabilities to solve complex challenges and create lasting value for both users and society. Read more about our partnership with Experis here.

Celebrating excellence: Awards and Achievements

Epinova named Optimizely One Partner of the Year. We’re incredibly proud that Epinova in both Norway and Sweden has been named "Optimizely One Partner of the Year 2025" – a prestigious recognition of their leading expertise in digital experience platforms. This award is a true testament to the outstanding work of our colleagues and the strong partnership we’ve built with Optimizely. For the third year in a row, Epinova also launched Digital Handel – Norway’s go-to report on e-commerce trends, now available as both a report and a podcast. Get the insights shaping Norwegian e-commerce in 2025 here.

And for the first time, Digital Handel has gone international: NOVA Consulting Group Sweden has released the inaugural Swedish edition, based on insights from the country’s leading B2B and B2C e-commerce players. The report explores key trends in innovation, martech, and digital maturity – with expert perspectives on where Swedish e-commerce is today and where it’s headed next. Get the insights shaping Swedish e-commerce in 2025 here.

Our Norwegian marketing performance agency Rocket has continued to deliver award-winning results and strengthen its position as a leading professional environment. Their collaboration with Matprat was recognized with a silver award at the European Search Awards in Krakow for a creative campaign on reindeer meat. To share insights and build networks, Rocket also co-hosted a successful seminar on B2B marketing in partnership with LinkedIn. The first half of the year was crowned by a significant recognition from Google, as Rocket was first named a Premium Partner—a status reserved for the top 3% of agencies in Norway. This recognition was later upgraded to the even more exclusive Agency Partner level, underscoring the company's high level of expertise and results.

Our Swedish marketing performance agency Pineberry is also a Google Premiere Partner, a stamp of approval that they have maintained annualy since 2016. This year they also celebrated ten years of their popular podcast "Sökpodden" and hosted two webinars during the spring with over 500 registered attendees each occasion. Their one-day courses in SEO, Google Ads, and Meta ads are now back in NOVA House Stockholm and they have hosted eight classes so far this year.

From Concept to Completion: Highlights of Our Recent Projects

Over the past six months, Northern Beat has assisted customers with several strategic design projects, one of them being work on a roadmap to support elected representatives in NITO. Northern Beat has, through a service design project, mapped the needs of NITO’s elected representatives and developed a strategic roadmap for further development of the support system. The work has been insight-driven and included systematization of existing knowledge, in-depth interviews, workshops, and development of a service blueprint. The result is a concrete and operational roadmap that provides common direction and clear prioritization of measures with the greatest value for both the organization and the individual elected representative. Read more about the project here.

Together with Appfarm, Novacare has streamlined Baneservice´s BREEAM certification process – a comprehensive environmental assessment of construction projects – using contextual AI in a no-code solution. This has significantly simplified complex documentation requirements and saved Baneservice hundreds of hours. Novacare has also delivered a booking solution built in Appfarm for the Norwegian Confederation of Trade Unions' visitor center, Folkets Hjørne. The app makes it easy to book guided tours, visits, or events – all in one user-friendly platform.

Epinova in Sweden have been busy this year launching new exciting solutions and services such as their DAM Migration Tool and Content Migration Engine, making it even easier to move onto and work more efficiently with the Optimizely platform. Their AI Assistant got an extensive upgrade during the spring, ensuring accessibility and improving SEO. This year, Epinova also partnered with QBank to better serve clients across platforms and tying their tech stacks together on Optimizely. Being one of the leading Optimizely agencies in the Nordics, Epinova had the privilege of hosting the official Optimizely Road Show After Party with cocktails, bubbles, karaoke, DJ and Stockholms best views at NOVA House Stockholm with the rest of the NOVA Stockholm family.

Cloud Nine has started a few exciting new projects such as Skansen and others that are still to be unveiled and continue to work with their long-time clients Dermosil, ASD Europe and Houdini. They have also hosted four breakfast seminars in NOVA House Stockholm on the subjects of AI, e-commerce, SEO and first-party data.

Singular Studios experienced very strong business growth during the first half of 2025 with an optimized operating model and stronger network effects with other NOVA agencies. Returning clients has included Swedish music society STIM and Binero, while new clients include Swedish think tank SNS and life-science cluster GoCo, part of NOVA client Vectura. Both clients have further advanced Singulars service offering, with brand strategy as a key catalyst for businesses that operates in complex innovation environments. Looking ahead, Singular looks to expand its strategic core team and relaunch its infamous Singular Talks seminar series.

Infunnel entered 2025 with a new partnership with Fastighetesbyrån, rolling out marketing automation on Microsoft Dynamics across all their Swedish offices. At the same time, they continue to drive value for long-standing clients – streamlining CRM processes for Swedavia, creating impactful data visualizations for Vattenfall, and optimizing marketing automation for Resurs Bank. A strong start to a year full of smart solutions and solid partnerships!2025 – the year AI moves from strategy to real value!

Egde had the pleasure of supporting our customers throughout the entire process – from strategy and design to implementation and continuous development – and several are now up and running with practical solutions based on structured data and autonomous agents. These solutions are creating real value and increased efficiency in their core operations. As a long-term digitalization partner for several, we closely follow this development and are proud to help integrate AI in ways that strengthen operations and open doors for new opportunities and innovation.

Dekode is proud to be working on new digital solutions for IOGT Norway and the Norwegian Parkinson’s Association. At the same time, they are also seeing growing interest in Fundy — their tailored fundraising platform — now adopted by even more organizations looking to empower their fundraising teams. So far this year, Dekode has been fortunate to collaborate with IOGT Norway and the Norwegian Parkinson’s Association on new solutions designed to support their important work. They are also thrilled to see more NGOs embracing Fundy — our platform created to give fundraisers the digital edge they deserve.

Strengthening Security – Together

In a rapidly evolving digital landscape, our shared focus on security is more important than ever. That’s why we welcome the recent steps taken by the industry – led by Microsoft – to strengthen data protection in Europe. Microsoft CEO Satya Nadella recently announced:

"We’re introducing Data Guardian, which ensures that all remote operations of systems processing customer data in Europe are approved and monitored in real time by European personnel."

This marks a significant step forward in building robust and secure solutions – together with you. At the same time, new possibilities are emerging through AI and automation. Our company,

Our company Point Taken, is at the forefront of helping organizations unlock the full potential of Microsoft 365 – including Copilot. As one of Norway’s leading experts in this field, they support businesses from initial strategy and licensing to implementation and adoption. 🔧 Make the most of Microsoft 365 Copilot.

Bridging the Gap: When Business and Technology Don't Speak the Same Language

Do these comments sound familiar? "Can't the developers just..." "It's only a small change..." "Why is this taking so long?" "Can't we deliver this feature first and handle the technical stuff later?"

While these statements may seem innocent, they often lead to significant frustration and reveal a deeper issue: the lack of a common language between business and technology teams.

The Problem

We frequently observe that business stakeholders are either too removed from development processes or too closely involved without proper understanding. Most critically, many organizations lack the tools and insights needed to effectively prioritize alongside their technical teams and make informed decisions.

The consequences are clear:

• Growing technical debt
• Misaligned priorities
• Slow progress and frustrated teams

Our Solution

For over 15 years, our company Novanet has operated at the intersection of this tension. We've witnessed what happens when technology and business try to pull together without shared direction and language. That's why we've built a comprehensive environment to help improve this collaboration:

• Product managers who connect business objectives with technical reality
• Tech leads who make technical debt visible and manageable
• Agile coaches who help teams and business find common rhythm
• Change leaders who build collaboration, not silos
  
  

The result? Teams that deliver both fast and right.

A big thank you to all our partners, colleagues, and clients for your continued support and collaboration. From all of us at NOVA Consulting Group: We wish you all a fantastic and relaxing summer! ☀️