Excellence is our foundation. We recruit top talent and champion continuous growth, facilitate collaboration and build a whole stronger than the sum of its parts.
By staying humble, focused, and pragmatic, we make digital excellence easy and build lasting client partnerships.
Who we are
NOVA Consulting Group is a Scandinavian collective of specialized agencies dedicated to helping clients thrive in the digital era. Since launching our first agency, Epinova, in 2007, we've stayed true to our founders’ vision: build the company we’d want to work for—putting people first, fostering deep expertise, and encouraging an entrepreneurial spirit. At NOVA, innovation is driven by experts in focused teams, not massive generalists, and employee co-ownership ensures our people are invested and bring their best ideas.
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The NOVA Way
This approach forms “The NOVA Way”—a unique blend of nimble niche specialists and unified group strength. Each agency maintains its own craft and culture, but we share a common purpose, values, and incentives. Collaboration is key: integrated teams from across NOVA agencies unite strategy, design, development, and marketing for seamless, end-to-end solutions. Our agencies are our strength; together as a group we manage change and guide our clients through the digital ecosystem and facilitate change
Our path to excellence
Framing the bigger picture
We always zoom out to fully understand the challenges our clients are facing as well as the rich complexity of the human needs we are serving. That’s how we help our clients build cohesive, sustainable and competitive brands in a world of digital ecosystems.
Excelling at the craft
Whether we act as leading specialists or in teams with a tailored mix of expertise, what signifies our approach is a deep and shared love for the craft. We never compromise on this: to always excel at the craft – from business insights to design and code.
Staying down- to-earth
All too often, prestige kills excellent ideas and ruins great partnerships. That’s why we’ve grown a culture of mutual respect and peer-to-peer collaboration to help us act together and best tackle our client’s challenges.
Focusing on results
At the end of the day, results are all that matters. But great results always begin with relevant goals and come from excellent solutions. That’s why we organize ourselves to be as close to our client’s businesses as necessery and deliver as great results as possible.
Leadership
NOVA Consulting Group is led by an experienced team that blends entrepreneurial flair with seasoned management. Our Group CEO is Geir Allan Hove, one of NOVA’s co-founders. Under Geir Allan Hove’s leadership, NOVA has grown from a single-office startup to a regional powerhouse. He remains a hands-on leader and a culture-bearer for “The NOVA Way,” ensuring we stay true to our values even as we expand. Alongside Geir, our executive leadership includes industry veterans heading each agency as well as country managers in Norway, Poland and Sweden. This decentralized leadership mirrors our group structure – each subsidiary has its own management, and together they form a collaborative leadership council steering the group. Notably, our Board of Directors, provides governance and strategic oversight, with a keen focus on maintaining our employee-owner ethos and growth trajectory.
Geographical footprint
Headquartered in Oslo, Norway, NOVA today spans multiple countries in Northern Europe. We have a major hub in Stockholm, Sweden, and offices across other Norwegian cities thanks to our family companies (for example, Egde Consulting brings us presence in Grimstad, Kristiansand, and even as far north as Tromsø). In 2022, we expanded into Poland, establishing a foothold to serve Central European clients and tap into a new talent pool. With Poland added, NOVA now has offices in 4 countries – Norway, Sweden, Poland, and also a growing team in Finland (collaborating through client projects and partners). Each location strengthens our ability to serve clients locally while sharing global best practices.
Nordic roots
Our roots remain firmly Nordic – our culture and style reflect the Scandinavian emphasis on quality, trust, and work-life balance – but our reach is increasingly international. We service clients across the Nordics and beyond, and we often assemble cross-border teams to get the right competencies on a project. Our Karl Johans gate 16 office in Oslo (nicknamed “NOVA House Oslo”) serves as a central gathering point for group events and innovation workshops. Similarly, in Stockholm we established “NOVA House Stockholm” in 2023 as a space for our Swedish agencies to share knowledge, inspiration and insights with our clients and the professional community. As we look ahead, we plan to continue growing our footprint in Europe – but always in a way that maintains our close-knit culture and high standards.