Remembering Michael Jäderlind

Nova Consulting Group’s Swedish CEO, Michael Jäderlind, passes away after prolonged illness.

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Michael Jäderlind, the CEO of Nova Consulting Group in Sweden, has tragically passed away following a prolonged illness. He joined the company in 2020 with the mission of building Nova’s Swedish operations. Under his leadership, the group expanded rapidly through a series of acquisitions and the establishment of new businesses. Michael was a prominent voice and a leading entrepreneur in Sweden’s digital agency industry. Geir Allan Hove, Nova’s Group CEO, will temporarily assume leadership of the company in Sweden.

A Remarkable Loss

“It is an unfathomable loss that Michael is no longer with us. He was a dynamic and warm person with a wonderful personality and great dedication. He was also a highly appreciated leader who leaves behind a significant void,” says Geir Allan Hove, founder and CEO of Nova Consulting Group.

A Visionary Leader

Michael Jäderlind’s journey with Nova began in late 2020. His goal was to establish a group of digital specialist agencies offering comprehensive services across the entire digital ecosystem, with a focus on innovation, e-commerce, and digital transformation.

“Michael was a visionary and the driving force behind Nova in Sweden. Under his leadership, Nova has grown into a strong challenger in the Swedish market. He is incredibly missed as a friend, colleague, inspiration, innovator, and source of knowledge,” says Mathias Strandberg, Strategy Manager at Nova Consulting Group and Acting CEO of Cloud Nine, which is part of Nova’s Swedish agency group.

Nansen and Odyssey

Before joining Nova, Michael Jäderlind founded the digital agency Nansen and the data-driven insight agency Odyssey. Nansen was later sold to the Norwegian agency network Noa and subsequently merged with Making Waves, now known as Noa Ignite.

The Future of Nova 

“Over the past year, I’ve spent more and more time in Stockholm. As Michael gradually reduced his work efforts, I’ve increased my presence in Sweden. I will continue to work part-time in Stockholm until we find someone to take over Michael’s role and lead Nova into the future,” says Geir Allan Hove, founder and CEO of Nova Consulting Group.

As Nova moves forward, the company remains committed to the work Michael started. Geir Allan Hove continues, “We have great ambitions to continue the work and journey that Michael started, but unfortunately could not complete.”

Nova’s Swedish Presence

In Sweden, Nova Consulting Group consists of four key companies:

  • Cloud Nine: A leading Swedish digital agency that designs, develops, and creates websites and e-commerce platforms.

  • Pineberry: A top Swedish agency specializing in data-driven digital marketing with a focus on SEO, SEM, and advertising on platforms such as Google, Meta, Amazon, TikTok, and YouTube.

  • Infunnel: A leading Swedish agency specializing in marketing automation, CRM, digital leads, and the digitization of the customer journey.

  • Epinova: Experts in web and e-commerce solutions, as well as digital customer experiences, using the Optimizely (formerly Episerver) platform.

Among Nova’s clients in Sweden are Elite Hotels, Forex, TV4, SEB, Granngården, Fastighetsbyrån, Postnord, Permobil, Volkswagen, Sony Music, Houdini Sportswear, Bemz, Doktor.se, Cylinda, Visma, Efva Attling, Filmstaden, Dermosil, and Telia.

About Nova Consulting Group

Nova Consulting Group is a Nordic integrated agency group offering a range of services from strategic brand development and experience design to the development of digital services, e-commerce, CRM, marketing automation, and SEO/SEM. The Swedish operations include four specialized companies that form a complete service offering. The Nova Group employs around 550 people across 12 companies, with 100 employees in Sweden.

For further information, please contact:

Geir Allan Hove, Founder and CEO of Nova Consulting Group, +47 98 22 21 77, geir.allan.hove@novacg.no

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