Point Taken and Infunnel merge to accelerate NOVA’s Swedish expansion
Point Taken and Infunnel join forces: NOVA Consulting Group strengthens Swedish market presence
In a move set to reshape the Swedish digital services landscape, Point Taken and Infunnel have merged under the Point Taken brand, marking a significant step in NOVA Consulting Group’s strategic expansion in Sweden. This merger brings together deep expertise in Microsoft’s technology ecosystem, with a particular emphasis on artificial intelligence (AI), security, and cloud solutions.
The newly formed Point Taken AB will operate from NOVA House Stockholm, combining Point Taken’s proven success in Norway with Infunnel’s strong market knowledge in Sweden. The result is a robust Nordic powerhouse, uniquely positioned to deliver comprehensive Microsoft services and drive innovation for Swedish organisations seeking secure, scalable digital transformation.
“This is more than an establishment – it’s a strategic investment from both Point Taken and NOVA. We see enormous growth potential in Sweden and enter the market with the ambition to become the leading Microsoft partner for AI and security. Infunnel provides a strong foundation, and together we will deliver speed, quality, and value to Swedish businesses.”
Meeting the demand for AI and security
The merger comes at a time when Nordic organisations are demanding reliable, innovative solutions that meet evolving regulatory and security requirements. Point Taken’s Agentic model, built on deep customer insight and technical excellence, enables clients to move from proof-of-concept to scaled AI services that deliver real business value.
With 90 employees across Sweden and Norway, Point Taken is now positioned to offer a broader range of strategic advisory services in security, AI, and all aspects of Microsoft’s digital ecosystem. The company has been recognised as Microsoft Partner of the Year for five consecutive years and recently won the Microsoft Copilot Agent Hackathon Championship in Berlin.
NOVA’s commitment to Sweden
NOVA Consulting Group is one of the Nordic region’s leading digital agency groups, with 550 employees across 11 agencies in Sweden and Norway. The Swedish operation consists of specialised companies that together provide a complete service offering, from strategic brand development and experience design to digital services, e-commerce, CRM, marketing automation, and SEO/SEM.
The merger is a testament to NOVA’s commitment to the Swedish market, enabling Point Taken to leverage greater development capacity, technical expertise, and resources. Point Taken is actively launching a targeted recruitment campaign to attract seasoned consultants specializing in Dynamics 365, Power Platform, Modern Workplace, Azure, data, AI/Copilot, system integration, and security. According to Jerker Hörstedt, co-founder of Infunnel and the newly appointed country manager for Point Taken in Sweden, this initiative aims to further strengthen the company’s expertise and expand its capabilities to meet growing client demands in the Swedish market.
