Press Release
Erik Heggeland Joins Novacare from Sport Holding
One of Norway’s most experienced digital commerce leaders, Erik Heggeland, is joining Novacare from Sport Holding. Starting September 1st, he will take on the role of Head of Commerce, leading the company’s growing focus on modern e-commerce solutions.
Novacare has spent several years building a strong position in e-commerce and has clear ambitions to become a market leader in Norway and the Nordics. The hiring of Heggeland marks an important step in this development.
“We have a clear direction toward headless technology and best-of-breed solutions — done the Norwegian way. Over the past two years, we’ve built a digital toolbox and a partner network that we strongly believe in. The time was right to bring in a leader to take this further, and we couldn’t be more pleased to welcome Erik to the team,” says Kjetil Melsom Olsen, founder and former CEO of Novacare.
Kjetil Melsom Olsen, founder and former CEO of Novacare.
Extensive Experience in Digital Commerce
Heggeland comes from the role of Head of E-commerce at Sport Holding, where he played a central role in shaping the company’s digital strategy. With a long track record in Norwegian retail, he describes himself as value chain-savvy with a strong passion for technology. His approach to digitalization has always favored tailored solutions and technology choices based on quality and flexibility.
“Novacare was a supplier to Sport 1 for many years, and I’ve always appreciated both the quality of their work and the people behind it. Their strategy aligns with what I’ve believed in for a long time — even before ‘headless’ and ‘MACH’ became buzzwords. They’ve also clearly shown their serious commitment to e-commerce,” says Heggeland.
He also highlights his experience at Sport Holding as a key motivation for moving into a more advisory role:
“I’ve gained valuable insight into what works — and what doesn’t — when it comes to modern e-commerce architecture. I’m now looking forward to using those experiences to help other companies get started with similar digital transformation projects,” he says.
About Novacare
Novacare is a specialist company within Nova Consulting Group, focused on digital services and solutions related to e-commerce, headless technology, and application development using no-code tools. Founded in 2014, Novacare has 30 employees and a clear mission: to help companies and organizations unlock the full potential of technology.
About NOVA Consulting Group
Nova Consulting Group is a Nordic consultancy specializing in digital services. The company supports some of the region’s most recognized brands with strategic advisory, user experience, design, digital service development, collaboration and cloud services, and digital marketing. Since its founding, the company has delivered consistent and profitable growth, achieving more than 20% annual growth in recent years. As of early 2025, the group employs close to 600 people.
The NOVA group includes the following companies: Epinova AS, Novanet AS, Northern Beat AS, Novacare AS, Point Taken AS, Epinova AB, Novalab AS, Pineberry AB, Infunnel AB, Rocket AS, Cloud Nine AB, Singular Studios AB, Dekode AS and Egde Consulting AS.
