From left to right, Magnus Strømnes Bøe, Erik Holland Haukebø, Vegard Rohde Garder.
NOVA establishes Rocket agency
IT group focuses on digital marketing in Sweden and Norway
Nova Consulting Group (NOVA) acquired the Swedish digital marketing agency Pineberry earlier this year. The IT group has now started Rocket agency, which will service the Norwegian market.
Rocket’s co-founders are former RED leader Magnus Strømnes Bøe, Vegard Rohde Garder, until recently CTO of the digital agency Synlighet, and former CRO and Experience Manager at TV2 Erik Holland Haukebø. This means that NOVA can now use its team of almost 70 digital marketing experts to create a Nordic presence within this area of expertise.
Digital marketing logically complements our existing range of services at NOVA. For some time, we have wanted to supply this expertise to clients in Norway, and we can now do this by building a new company together with three of the leading experts in this field.
Geir Allan Hove, CEO of NOVA
“Digital marketing logically complements our existing range of services at NOVA. For some time, we have wanted to supply this expertise to clients in Norway, and we can now do this by building a new company together with three of the leading experts in this field. Magnus, Erik and Vegard are among the very best in their disciplines and their skillset mix of SEO, CRO and advertising in search and social media is in our opinion absolutely crucial for companies’ future success,” says Geir Allan Hove, CEO of Nova Consulting Group.
“We believe our timing in starting up this agency is right. There is a strong demand in the market for specialist expertise in digital marketing due to the continuing shift towards digitization that has resulted from the pandemic. Doing this together with NOVA, which has a long track record of establishing start-up environments, and in addition is an IT organization rather than a communications one, makes a lot of sense to us. IT technical know-how is absolutely critical for success with marketing in 2021,” says Magnus Strømnes Bøe, CEO of Rocket.
Rocket is a digital marketing agency. In addition to working with SEO, CRO and paid advertising, it also recruits specialists within these fields. The company was founded by Magnus Strømnes Bøe (former partner in RED dentsu X and head of RED Performance), Vegard Rohde Garder (former CTO of Synlighet) and Erik Holland Haukebø (former CRO and Experience Manager at TV2). Rocket is backed by the IT prowess of Nova Consulting Group and has a strategic alliance with the renowned Pineberry agency in Stockholm.
About Nova Consulting Group
Nova Consulting Group is a Scandinavian consultancy providing digital services to some of Norway's largest brands. These include strategic consulting, user experience, design, digital service development, co-working and cloud services and digital marketing. The group has achieved steady profitable growth since its inception and has maintained an annual growth of over 20 percent for the past seven years. The group’s turnover will approach NOK 500 million in 2021.
Pineberry is a Swedish digital marketing agency that specializes in SEO and advertising on Google, Facebook, Amazon, Instagram and YouTube. The agency also offers consulting services in web analytics, conversion optimization, programming and content production. Pineberry is located in Stockholm.