Nova day 2023
New times require new solutions to create memorable brand experiences. To inspire better navigation in the digital ecosystems of the future, Nova consulting group is launching the inspiration day Nova day. An afternoon with exciting speakers and interesting industry profiles.
Nova launches inspiration day
Nova Day is organized at Södra Teatern's Main Stage at Mosebacke Square on Thursday, February 2nd. A long line of selected customers, partners, and suppliers are expected to attend, who will be met with a packed program featuring well-known speakers, hot panel debates, and discussions on a range of current topics.
Lessons from TikTok and TV4
During the day, creativity expert Tobias Degsell will talk about the importance of creative thinking and collaboration. Matthew Hearle from TikTok will discuss how to elevate your brand on their platform. Mårten Bokedal from Optimizely will show how companies can increase their conversion through various experiments and tests.
Participants will also hear TV4's rhetoric expert Elinor Falkman explain how to communicate your brand using storytelling. Additionally, e-commerce experts Arne B Andersson and Per Ljungberg will provide a trend analysis based on their insights from the work of Svensk Handel.
Visitors can look forward to practical tips on how to create experiences around their brand, communicate their message more clearly, and insightful analyses of the current state of the Swedish market now and in the near future. Each speaker's session is followed by panels consisting of representatives from Nova's Swedish companies.
Program
It will be a half-day of knowledge, inspiration, and industry networking where visitors will receive practical tips on how to create experiences around their brands and how to communicate their messages more clearly. During the afternoon, insightful observations about the state of the Swedish market will be interspersed with interesting panel discussions.
12.30 Registration.
13.00 Tobias Degsell on creativity, collaborations, and innovative thinking.
13.45 Trend insights with Arne B Andersson and Per Ljungberg from Svensk Handel.
14.30 Coffee break.
15.00 Mårten Bokedal from Optimizely on how to increase conversion.
15.45 Rhetoric and communication with TV4's rhetoric expert Elinor Falkman.
16.30 Matthew Hearle at TikTok on how to succeed on their platform.
17.00 Networking and light food.
The speakers
Tobias Degsell
FOUNDER COMBINER
Tobias is an “entrepreneur” who is an expert in creativity, innovation, and collaboration. His interest in creativity took off during his time as a curator for the Nobel Museum in Stockholm, where he studied the creative processes of Nobel laureates and identified patterns in their ability for creative and innovative thinking. He is a popular lecturer and moderator who, since 2010, has lectured and led workshops on creativity and collaboration worldwide.
Per Ljungberg
CIO, SVENSK HANDEL
Per is the Chief Innovation Officer at Svensk Handel, a role he recently assumed after his position as CEO for Digital Handel, and he has worked with e-commerce issues and digitalization since 2007. With an inspiring presence and a deep understanding of Swedish commerce, digitalization, and strategic communication, we look forward to hearing his perspective on how Sweden's digital climate will develop.
Arne B Andersson
SENIOR E-Commerce ADVISOR, SVENSK HANDEL
After being known for a long time as “Arne at the Post Office,” Arne has settled well into his new role as Senior E-Commerce Advisor at Svensk Handel after a long career in the same field at PostNord. Arne was a pioneer in his field and is a popular trendspotter and advisor for e-commerce in Sweden.
Elinor Falkman
RHETORIC EXPERT AND STORYTELLER
Elinor Falkman is TV4 Nyhetsmorgon's recurring rhetoric expert. She comments on Swedish elections, American elections, Nobel banquet speeches, science communication, politics, and Christmas speeches. Rhetoric and communication are about making the recipient want to listen, regardless of channel or level. Good rhetoric is about method, technique, and practice, something Elinor regularly shares in lectures and courses for Swedish business and organizations.
Mårten Bokedal
DIRECTOR PRODUCT STRATEGY, OPTIMIZELY
For the past ten years, Mårten has focused on technical platforms that help companies create better digital customer experiences. As Product Strategy Director at Optimizely, he divides his time between developing new products and services and lecturing and conducting workshops in digital marketing. Mårten is especially passionate about experimentation and A/B testing, and his shocking experiments are a popular feature in lectures worldwide.
Matthew Hearle
Creative strategist lead, TikTok
Matthew is an award-winning creative strategist for TikTok's Nordic Creative Labs where he leads global creative campaigns for brands like IKEA and H&M. Before joining TikTok, Matthew honed his experience as a strategist in various creative roles and worked as head of content at the creative agency ACNE.
Do you have any questions about NOVA Day 2023? Contact Carl Engbrink at 0736-50 87 20 or carl.engbrink@pineberry.com.
