Stay one step ahead
Measure the strength of your brand with share of search.
With new digital tools, companies can more easily measure the strength of their brands without using costly market research. In a simple way and almost for free, they can find out how the brand stands in relation to their competitors and also predict future demand.
Through the method of share of search, which is based on free search data from Google, companies can make faster market analyses. They also get a better basis for decision-making to invest in their brands. Something that is becoming increasingly important as studies show that strong brands withstand tougher times better than others.
At the Swedish Trade's e-commerce fair D-Congress, Tobias Brandt, strategy manager at the branding agency Singular Studios and Björn Bydén, SEO manager at Pineberry talk about how this works in practice and show examples from Swedish e-retailers.
Subject: Measure the strength of your brand with share of search.
Date: Thursday, March 9, 10:30-10:50.
Location: Stage H1 at the Swedish Exhibition & Congress Centre at Gothia Towers in Gothenburg
At D-Congress, Nova's six Swedish agencies Cloud Nine, Pineberry, Infunnel, Epinova, Fyr Agency and Singular Studios are located at booths H02:02 and H00:07, directly to the left at the entrance to the main hall (H-hall).
