Press release
Nova increases investment in e-commerce - Acquires digital agency Cloud Nine
Nova starts the year by acquiring the digital agency and e-commerce specialist Cloud Nine. They become a natural part of the integrated agency group that Nova is building in the Swedish market.
Through Cloud Nine's expertise in e-commerce, they gain an important role in the ecosystem of digital services that NOVA offers. Cloud Nine has approximately 40 employees and now, together with Pineberry, Infunnel, and the Optimizely specialists Epinova, forms the foundation of NOVA's Swedish agency structure.
Cloud Nine is one of Sweden's leading players in e-commerce. They strengthen Nova with specialist expertise in e-commerce so that we can offer a complete delivery of all services in the digital ecosystem. Together, we can meet customers' needs for advice and expert competence in e-commerce, which is growing at a record pace right now.
Strong in e-commerce
Through the acquisition of Cloud Nine, NOVA now offers e-commerce solutions on most leading e-commerce platforms, such as Optimizely, Litium, and Centra. Among NOVA's clients are now C More, SEB, Granngården, Postnord, Permobil, Volkswagen, Sony Music, Houdini Sportswear, Bemz, Doktor.se, Cylinda, Visma, Efva Attling, Filmstaden, Mercedes, and Tetra Pak.
Together with Nova, we have increased opportunities to deliver all the digital services that customers need to increase their growth. At the same time, we can maintain our entrepreneurial spirit and give all employees the opportunity to become partners in the agency.
Good for employees
NOVA's acquisition of the majority of shares in Cloud Nine creates an opportunity for all employees in the company to become partners. The company's CEO continues in his role within the company and as a co-owner. The opportunity for employees to become co-owners is offered to all employees in the NOVA group's companies and is part of NOVA's ambition to become the best workplace in the Nordics.
The demand for growth-driving e-commerce solutions is increasing even more now thanks to the pandemic. With Cloud Nine, we get a strong start to 2022 in Sweden and even better opportunities to meet customers' needs to enhance their e-commerce stores. Together with Nova, Cloud Nine becomes an important part of the digital ecosystem of services that we offer companies.
Flying start
Since 2021, the Swedish part of NOVA includes SEO and SEM specialists Pineberry, the martech agency Infunnel, which specializes in marketing automation, CRM, and digitalization of the customer journey, as well as the Optimizely/Episerver-focused company Epinova, which specializes in web and e-commerce solutions and digital customer experiences.
Further acquisitions and new company establishments are planned in Sweden to make NOVA a leader in e-commerce, digital marketing, digital service design, and strategic brand development.
Leading in Norway
Behind the initiative to build up NOVA in the Swedish market is Nansen founder Michael Jäderlind, who is CEO and country manager in Sweden. Michael has previously founded and led the digital full-service agency Nansen and the insight and data-driven marketing agency Odyssey. Nova Consulting Group is one of Norway's most successful digital service companies and assists some of Norway's largest brands with strategic advice, user experiences, design, digital service development, and cloud services. Over the past seven years, Nova has had stable and profitable annual growth of over 20 percent. The group had a turnover of just under 370 million kronor in the 2020 financial year and an operating profit of just under 55 million kronor. The company was founded by the current CEO Geir Allan Hove. Since 2020, the Norwegian private equity firm Explore Equity owns a minority stake in the company, which has laid the foundation for expansion in Sweden.
Facts about Cloud Nine
Cloud Nine was founded in 1999 and is a leading Swedish digital agency. The company works with strategy, design, digital solutions, and the development of e-commerce platforms for Swedish and international brands. Among its clients are Permobil, Volkswagen, Sony Music, Dermosil, Houdini Sportswear, Bemz, and Polygon. The company has about 40 employees and offices in Stockholm, Helsinki, and Gdansk.