Thon Group
Digital Transformation Across Business Areas
A Long-Term Partnership Delivering Real Impact. Since 2015, NOVA Consulting Group has been Thon Group’s strategic digital partner. Together, we’ve transformed their digital landscape – moving from scattered solutions to a unified platform portfolio.
Olav Thon Gruppen
2015-
Web Development, User Experience, User Testing, Digital Strategy
At Thon Hotels, we have chosen a service platform with a microservice architecture, where all functions in the solution are separated so that they can distribute data and functionality independently of the platform. Today, this is used by the web application, the mobile app and external booking actors.
The challenge
Complex Needs, High Ambitions
With over 90 shopping centers, a nationwide hotel chain, and a wide range of dining venues, Thon Group faced challenges with fragmented systems and inefficient processes. Different solutions and manual workflows made it difficult to deliver the seamless customer experience today’s guests expect.
The solution
One Digital Platform Portfolio
We developed a mobile-first hotel platform with microservices architecture, digital check-in and key, plus support for Vipps and Apple Pay. For shopping centers, we implemented a shared CMS (Optimizely) with a tailored editor tool, enabling fast launches and easy publishing – even for non-technical editors.
In 2023, we launched the corporate portal thon.no, bringing all divisions – including Thon Real Estate – into one solution. At the same time, we built a unified WordPress platform for dining venues with consistent design and functionality. All solutions are designed for scalability and tightly integrated with Thon Group’s digital ecosystem.
We also strengthened performance with targeted SEO, analytics, and efficient migrations, and introduced a content strategy combining local relevance with smart AI – including automated shopping suggestions for more engaging, personalized experiences.
The Result
Better Experiences, Smarter Operations
- Hotels - Multiple increases in mobile conversion and strong growth in online bookings.
- Shopping Centers - Modern, consistent websites with higher traffic
- Corporate - Stronger brand profile and streamlined content management.
With one unified platform portfolio, Thon Group is now well-positioned to meet future digital demands and customer expectations.
20-40%
Stronger brand presence across all channels
Significant growth
