HiQ
Visual Identity Transformation
HiQ is not only one of the Nordics’ largest technology consultancies, but also an iconic brand in the consulting sector—renowned for its distinctiveness and innovative spirit. However, as competition in the market intensified, HiQ recognized the need to review and strengthen both its brand positioning and visual identity. To address these challenges and secure its leading position, HIQ partnered with us through our branding agency Sinuglar Studios to create a refreshed brand experience that would resonate with both clients and talent, ensuring continued relevance and impact in a rapidly evolving industry.
HiQ
2024
Brand strategy, Brand Platform, Visual Identity, Messaging Strategy, Audience Segementation, Web Design
We chose Singular Studios because they were absolutely the strongest when it came to brand identity and brand strategy. They are real heavyweights in that area, so it was quite an easy choice for us. In addition, personal chemistry played a role—they are very pleasant and gave us a good feeling right from the first meeting.
The challenge
Despite its established reputation and strong market presence, HIQ faced mounting pressure from both new and existing competitors. The consulting landscape was becoming increasingly crowded, with many firms vying for attention through bold branding and innovative service offerings. HIQ recognized that to sustain its growth and continue attracting the best talent, it needed a revitalized brand identity that would reinforce its unique position and communicate its values with clarity and impact. The challenge was to develop a visual and strategic identity that would stand out in a saturated market while remaining true to HIQ’s core values and heritage.
The solution
NOVA worked closely with HIQ to develop a comprehensive visual identity system that captured the essence of the brand’s innovative and human-centric approach. The new identity blended modern, dynamic design elements with playful, approachable touches, ensuring that HIQ’s personality shone through at every touchpoint. This transformation extended across all brand materials, from digital platforms to physical collateral, creating a cohesive and engaging experience for clients, employees, and partners alike. The process also included refining HIQ’s messaging to ensure consistency and resonance with its diverse audiences, further strengthening the brand’s market position.
The Result
The refreshed brand has significantly elevated HIQ’s presence in the market, making it more recognizable and relatable to both clients and employees. The new visual identity has not only enhanced engagement but also reinforced HIQ’s reputation as a forward-thinking, innovative consultancy. Feedback from stakeholders has been overwhelmingly positive, with many noting the renewed sense of energy and clarity the brand now conveys. As a result, HIQ is better positioned to attract new business, retain top talent, and continue its trajectory as a leader in digital consulting across the Nordics.
