NOVA Consulting Group | Brand and Marketing Leadership

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Brand and Marketing Leadership

Pioneering strategies for consistent brand growth

The Challenge

For brand owners, ensuring a consistent brand experience across all touchpoints can be a formidable task. Inconsistency in brand presentation can undermine trust, diminish loyalty, and make the brand less memorable to consumers.  Ultimately, a lack of brand consistency can weaken the bottom line by lowering customer engagement, reducing conversion rates, and decreasing customer lifetime value. Therefore, strong brand consistency across all channels is crucial for enhancing customer experience and driving business success.

Our response

We merge Brand Development with Digital Marketing and Experience Design, creating a powerful synergy. Brand Development ensures that your brand is strong, unique, and resonates with your target audience. Digital Marketing and Experience Design leverage digital channels to reach and engage with your customers effectively. The combination of these elements not only yields immediate results in terms of increased visibility and customer engagement but also contributes to long-term brand equity and customer loyalty.

What we do

In the Brand and Marketing Leadership program, our cross-functional team work to strengthen your brand and leverage digital channels for effective customer engagement. Each of the services below are crucial, but when combined in a holistic approach they create a powerful synergy that drives brand relevance, uniqueness, and a robust digital presence.

Strategic deliveries

Customer Research and Analysis

We start by generating a deep understanding your customers. Through in-depth research and analysis, we gain insights into their behaviors, needs, and preferences. This forms the foundation of our strategy, ensuring that our efforts align with your customers’ needs and expectations.

Total Experience Strategy

We aim to provide a consistent and positive customer experience across all touchpoints. Our Total Experience Strategy integrates all aspects of the customer journey, from initial awareness through to purchase and beyond, enhancing your customer satisfaction and loyalty.

Brand Strategy and Positioning

Based on customer insights, we develop a brand strategy that clearly defines your brand’s unique value proposition. We position your brand in a way that resonates with your target audience and differentiates you from competitors.

Digital Marketing Strategy

We leverage digital channels to reach and engage with your customers effectively. Our digital marketing strategy is tailored to your brand and audience, ensuring that the right message reaches the right people at the right time.

How we create impact

• Brand Identity and Design
• Experience Design
• Content Marketing
• CRM and Marketing Automation

• Performance Marketing Campaigns
• Conversion Rate Optimization
• A/B Testing
• Customer Engagement and Loyalty Programs
• Customer Data and Analytics

Principal Advisors

Martin Stenke

MA & CRM Advisor

Tobias Brandt

Head of Strategy
Singular Studios

Vegard R. Garder

Head of Advertising

Magnus Strømnes Bøe

CEO and SEO expert

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